Century-old brand, MG's export history

China is going to give birth to a 100-year old car brand, do you know which one? What hundred years? You might think China's auto industry is only how many years old? A hundred years? Isn't this a joke? This is really not a joke. In case you don't know, this brand is SAIC MG, which was founded in Oxford, England in 1924. From the very beginning, it was not always smooth sailing, it can be said that its fate was full of misfortunes and ups and downs. In 2005, MG was acquired by Nanjing Automobile, and then SAIC acquired Nanjing Automobile, and since then MG has changed from British MG to SAIC MG in its old age.

In fact, in the domestic market for 15 years, MG has been the antithesis of bland, but in foreign export markets, MG's performance is quite bright. MG in foreign trade exports to create a global hot SUV, MG ZS not only sold back to the United Kingdom, but also sold to six continents, 84 countries and regions, squeezed into the top ten single-brand sales, foreign exports cumulative sales exceeded one million units.

MG has achieved such impressive results in foreign trade export, let's take a look at the history of MG's foreign trade export development.What has MG done right for foreign trade export? Going out to the island is one of the most advocated points, i.e., when MG went out in 2007, it landed with 60 cars, and from then on, every small step taken during the 15-year period has contributed to every big step taken now. In terms of foreign trade exports, for every 7 Chinese cars, there is one MG car. First, MG was able to break through the foreign export market without its British gimmick; MG is from the UK and has been steeped in brand recognition in the foreign export market for decades. Secondly, the product's leadership in certification is also one of the reasons why MG is leading the way. mG is the first Chinese brand to pass the toughest European regulations and many international certification standards. Take the European Union's NCAP for example, NCAP certification is a very authoritative safety rating that Chinese car companies must go through in order to prove themselves to the world and break through the threshold of the European Union, for example, brands such as Prospect, the Great Wall and BYD have also obtained this certification this year. The MG ZSEV received the highest five-star Euro NCAP rating in 2019, and is the first pure electric SUV in Europe to receive n C a P five-star safety.

There is also the backing of SAIC MG also got a lot of benefits, that to shipping, SAIC Group's four own international shipping routes to MG's high-volume exports provide great convenience, but also significantly shorten its shipping time, can more quickly seize like Southeast Asia, Mexico, Europe and other important markets. Finally, compared to other foreign automobile brands, the domestic MG is obviously more cost-effective. For example, in the New Zealand market, the MG will cost about 5,000 dollars less than other brands. In the Australian market, MG offers a 7-year unlimited mileage warranty, which is undoubtedly more competitive compared to other brands with only a 3-5 year warranty. The three major winning strategies of domestic products in the sea, product safety, cost-effective, and MG is equipped with, so that users in many countries are willing to pay for him. 2024 will be the 100th anniversary of the founding of MG, that MG had set a 100 mission, that is to say, in the 100 years of MG's birth, sold in 100 countries and b areas around the world, and reached 1 million units of annual sales target, so far, I think this achievement is just around the corner, so what do you think?